The Social Workers Inspiring Next Generation (SWING) email programme is a suite of eight weekly text messages sent to social work participants from two different sources of social work training: year 2 participants at Frontline (who are qualified social workers in their ASYE year at local authorities) and final-year social work students at other social work education providers (universities) on placements. The messages are written by Frontline alumni and other experienced social workers, and emphasise the shared experiences, challenges and rewarding nature of social work, promoting a sense of professional identity. The research seeks to understand what impact this intervention has on employees’ rates of wellbeing, sickness absence, burnout, and a sense of feeling connected to one’s profession.